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by Alex Hentschel | Jan 5, 2023 As a communications leader, you’re keenly aware of the value your comms team can bring to the business. You know that strategic communicators create value for their organisations by working on comms activities that generate business outcomes connected to their companies’ strategic business priorities. But sometimes, it may not feel like company leaders know this. Of course, most company leaders want to create strategic value too. But they don’t always know how communications can help and can easily get caught up in their own ideas about how communication works.
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