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the top of the leader wish list is for communicators to deliver engaging, concise campaigns. It’s a broad statement that describes a range of both tactical and strategic expectations: Leaders with a more tactical mindset might believe that sending messages out is all that it takes to deliver engaging, concise campaigns. Leaders with a more strategic mindset look for communicators who can use communications to prompt employees to change behaviour. In between those are leaders who expect communicators to do more with communications than send messages out.
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