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your comms team structure Organisational structures for comms leaders Budgeting for communications From tactical to strategic communication Creating a 100-day plan for new comms leaders Communication plan presentation guide Comms Innovators Get in touch Insights Five shifts from tactical to strategic communications by Kademy | Oct 31, 2022 Is your comms team often seen as order takers and deliverers of stuff? It’s a common problem many teams face where they aren’t seen as helping the business in meaningful ways or positively impacting its strategic priorities. We desperately need to change both how comms sees itself and how its seen by the business – and that change starts with the communicator’s mindset.
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