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mindset. For Kademy, strategic communication is a mindset. You can’t DO strategic communication. You must BE a strategic thinker. And the best way to discuss that is by considering the necessary shifts in that thinking. Here are five shifts your comms team can make to move from tactics to strategy: 1. Business outcomes ahead of tactics Know what your organisation’s priorities are and shift from delivering tactics to delivering business results. 2. Audience beyond channels Consider first what audience you need to reach in order to meet the organisational objectives. Then determine the best channels to make that happen. 3.
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